A major point of confusion and frustration, especially for people who are newer to printing and pass-production is the term, "bleed."
What does it mean?!
Simply stated, "bleed" is the extra 1/8" (.125") overflow of background artwork added to each of the four sides of your pass beyond the cutline (final pass size). This will add a total of .25" to both the height and width dimensions listed for the pass of your choice.
For example, our Large RockStar Flush laminate's listed final size (blue cutline) is 3.5" x 5.5". Adding .125" bleed to the left, right, top and bottom, would mean artwork should be designed at 3.75" x 5.75".
Due to natural shifting that occurs in production, having 1/8" extra background artwork on each side of the pass beyond the final cutline ensures regardless of where the cutline finally occurs, no white, unprinted material remains to display on the edges of the final pass, since the artwork "bleeds" beyond its final cut area.
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